Rebranding
& Brand Refresh

• Audit of current brand perception based on CustDev interviews;

• Analysis of the local and international context (competitors, cultural codes, visual clusters);

• Strategic session with top management to define and refine the brand’s mission and values;

• Selection of high-level references and benchmarking research;

• Formulation of rebranding directions and key brand meanings;

• Brand platform development and positioning refinement;

• Brand tone of voice development;

• Marketing and communication strategy;

• Visual identity and creative content strategy development;

• Brand book creation and implementation support during the launch phase.