Max leads visual & art direction at LO: RE, shaping concepts that merge aesthetic excellence with strategic clarity. With a focus on future-facing ideas, he crafts visual identities, brand worlds, and campaigns that resonate deeply and drive cultural relevance.

He specializes in 360° brand communications, creative strategy, and full-cycle production — from vision development to hands-on art direction. His approach blends conceptual thinking with compelling storytelling to create content that’s both resonant and business-driven.

Max’s experience includes roles such as Creative Director at Poison Drop, an international jewelry department store; Head of Content at Ushatava, a visionary fashion house shaping the local market; Creative Producer at Flacon Mag, a leading beauty publication; and Editorial Producer at The Blueprint, a media platform focused on fashion, culture, and lifestyle.