Julie leads buying strategies and assortment development across luxury fashion and lifestyle sectors.

With over a decade of experience, she has managed full-cycle buying — from building brand mixes and negotiating exclusive contracts to launching new concept stores and curating limited-edition collaborations.

Her career includes leadership roles at TSUM, the largest luxury department store in Eastern Europe; Tsvetnoy, a concept store known for its curated fashion and lifestyle offerings; and NUSELF, where she was responsible for assortment strategy, exclusive brand distribution, and the development of new retail concepts.

Julie also has extensive experience consulting for retailers on buying, merchandising, and brand positioning. In addition, she brings deep expertise in the lifestyle realm, creating gastro-collaborations with top chefs and culinary projects.