Content & Social Media Strategy

• Analysis of the current visual style and brand image on social media, along with competitor analysis;

• Development of a guide featuring strategic, visual, and practical recommendations for managing the brand’s social media presence;

• Building an audience engagement strategy aligned with business objectives;

• Creation of layered communication and a recognizable brand voice on social media;

• Campaign and creative framework distribution recommendations;

• Visual direction recommendations based on brand positioning;

• Design system development with graphic elements; visual communication guide, content pillars, and tone of voice for social media;

• Creation of a unified communication format across all brand channels (website, social media, newsletters, customer messaging), fully aligned with target audience, strategy, and market positioning.