Brand Platform
& Strategic Positioning

• Brand character definition;

• Detailed target audience description;

• Audience segmentation, behavioral patterns, and motivations;

• Brand mission and values;

• Positioning development (including cultural and generational shifts);

• Mood & language: emotional framework;

• Rational and emotional advantages
of products or services over competitors, including competitive analysis;

• Brand uniqueness and internal brand identification for the team, clients, and partners, along with a clear articulation of the brand’s distinctive features;

• Tone of voice development, including TOV implementation across the website, email marketing, and social media;

• Business goals the brand aims to achieve
in the market;

• Corporate values of the company;

• SMM guide (content pillars and visual proposals), including a design system with graphic elements.