We build your brand from foundation to first sales — shaping a clear positioning, defining your niche, and creating a dialogue with your audience from day one.
• Market and audience research to identify growth points and future opportunities;
• Competitive analysis;
• Selection of the price segment and niche definition;
• Target audience research and customer profile development;
• Brand platform and meaning development;
• Visual identity creation and design system development;
• Marketing and communication strategy development with a clear timeline, budget, seasonal or annual action plan, and media plan;
• Brand calendar creation: building a timeline for purchasing/production cycles and internal launch planning.