Brandbook,
Visual Identity
& Creative Direction

• Logo design (primary and adaptive versions), color palette, and typography;

• Creative direction and carrier development (packaging, uniforms, signage systems, service design materials & POSM);

• Creation of a unified visual style for advertising campaigns and content projects;

• Development of a complete design system: colors, fonts, graphic elements, and stylistic references;

• Development of shoot guidelines;

• Creation of a unified visual communication format across all brand channels: website, social media, newsletters, and customer-facing messages;

• Final brand book (PDF + source files).