We conduct a deep audit of your brand’s current standing — analyzing perception, context, audience, sales performance, and communication to uncover growth opportunities, reveal hidden challenges, and lay the foundation for meaningful evolution.
Audit & Brand Health Assessment
• Audit of the brand’s current perception, including customer development interviews (CustDev);

• Analysis of the local and international context (competitors, cultural codes, visual clusters);

• Target audience analysis;

• Audit and assessment of sales statistics: evaluation of brand performance, identification of growth points and key mistakes in sales mechanics, product offering, positioning, and promotion;

• Evaluation of internal processes and problem areas, with tailored recommendations and adjustments across all dimensions;

• Product matrix management: defining core pieces versus seasonal collections, introducing new product categories;

• Audit of the marketing communication strategy, social media presence, website, and advertising materials.